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STR Revenue Management
Most property management companies set a price and hope for the best. We don't.
At 3 Putt Properties, revenue management isn't a feature we offer, it's the operating system behind everything we do. Every property in our portfolio is actively managed against monthly revenue targets, market conditions, and demand signals that change daily. The result is a portfolio that performs, not just one that stays occupied.
What's Included
Dynamic pricing means more than letting an algorithm run. It means understanding why demand moves, when to push rates, and when to protect occupancy.
Our Revenue Management includes:
Every property has a monthly revenue goal. We monitor progress against that target continuously, not at the end of the month when there's nothing left to do about it. When a property is behind, we know immediately and we know exactly what rate it needs to recover.
Not every open night on the calendar is the same. We classify each night by its demand tier using same-time-last-year market close rates, separating high-demand weekend peaks from soft mid-week lows, and price each one accordingly. High-demand nights get pushed to the 75th–90th percentile of market. Low-demand nights get positioned to win the booking, not lose it.
We use neighborhood-level market data to price relative to what the competitive set is actually doing, not what they listed last year. Percentile benchmarks, occupancy pace, and real-time supply all inform where each night should be set.
We distribute across Airbnb, VRBO, and direct channels. Pricing strategy accounts for platform fee differences, booking lead time patterns, and channel-specific demand, so we're not leaving money on the table by treating every platform the same.
Automation has a role, but we don't run a hands-off operation. Every significant pricing recommendation is reviewed before it's executed. You won't wake up to a rate you didn't understand being pushed to your calendar.
Why It Matters for Your Property
The gap between a well-managed rental and a poorly managed one isn't occupancy, it's revenue per available night. A property sitting at 90% occupancy but priced too cheap is leaving thousands on the table every month. A property priced too high collects gaps instead of bookings. The job is knowing where the line is and staying on the right side of it.
We've built and refined this framework across a portfolio spanning mountain markets in western North Carolina, lake and coastal properties, and urban markets in Central New York. Different markets move differently, mountain ski season is nothing like a summer beach week, and we bring that market-specific context to every pricing decision.
What You Should Expect
When you partner with 3 Putt, you get an operator who actually cares about your bottom line, not just a manager keeping the lights on. We track your numbers, explain our reasoning, and treat your property like a revenue-generating asset, because that's what it is.
If you've been leaving money on the table, we know how to find it.
Frequently Asked Questions
Our fees are competitive and performance-aligned, we earn more when you do. Contact us for a custom quote.
We use professional dynamic pricing software with daily rate updates based on real market data — consistently outperforming static or platform-default pricing.
No. Airbnb is our primary channel, but we can expand to other platforms based on your property and market.
We have vetted local vendors in every market and respond to urgent issues the same day. Our cleaning teams flag items at every turnover.
Reach out and we'll schedule a call, learn about your property, and give you an honest picture of what we think it can earn.
Frequently Asked Questions
Check-in is at 4 pm and check-out is 10 am.
Firm: Full refund for cancellations up to 30 days before check-in. If booked fewer than 30 days before check-in, full refund for cancellations made within 48 hours of booking and at least 14 days before check-in. After that, 50% refund up to 7 days before check-in. No refund after that.